Ok, Iāll admit it. Every few weeks for the last few months Iāve had a small-scale freak out about AI and the future of my job/life/humanity as we know it. Iām sure you feel it too. The inability to move for scaremonger-y headlines and think-pieces about how ultimately weāre all doomed. What was it that the āGodfather of AIā Geoffrey Hinton said? We should all become plumbers. Because a job like that ā one requiring manual labour ā is a safe bet as AI is increasingly able to handle much of the...
9 months agoĀ ā¢Ā 6 min read
A couple of weeks ago, I attended a networking event aimed at connecting luxury travel agents with people that work in marketing, events, and PR. It was a great afternoon during which I talked a lot about the pros and cons of Instagram vs. LinkedIn, and whyāwhen you have limited time and budget, as many of these new agents and young companies doāLinkedIn is the best place to be. Hereās why ā 1. Itās far less saturated To be honest, all my following points spawn from this one major truth:...
over 1 year agoĀ ā¢Ā 4 min read
This newsletter was originally sent two weeks ago via Substack, so you'll be able to see if my plan worked out and whether I started posting again on Monday 19th... clue: I did! š„³ I havenāt posted on Instagram since February 26th. Thatās six months. Six long months since I graced the Insta world with something more permanent (and useful) than a behind-the-scenes Story. Hereās the last thing I sharedāin case youāre interested. The point of todayās newsletter is that I want to make a change. I...
over 1 year agoĀ ā¢Ā 5 min read
Welcome to the newsletter lovely new subscribers! If it's time-maximizing tips you're after, check out my recent email all about why I don't set goals and what I do instead. For small business owners and creatives, trying to keep on top of social media marketing as well as everything else can sometimes feel like an impossible task. Fear not, my overwhelmed and creatively stuck reader! After 10+ years planning, writing, creating, editing, and scheduling social media content, Iāve got a few...
almost 2 years agoĀ ā¢Ā 6 min read
Welcome to the newsletter lovely new subscribers! If it's time-maximizing tips you're after, check out my recent email all about why I don't set goals and what I do instead. Being a social media manager is exciting, exhausting, and ever-evolving. Itās a weird world of opportunities and connectivity and comparison and self-loathing and after working in it for the last decade, Iāve got some thoughts. Confessions, really. Some juicy. Someā¦ surprising? I hope so. So without further ado, here are...
about 2 years agoĀ ā¢Ā 4 min read
It didnāt always used to be this way. Once upon a time, I loved to-do lists. I also loved pretty notebooks (still do) and particular kinds of biro (that too) and running a thick line through a finished task. Well, that oneāthat last pointāI donāt really love doing that anymore because now I know the truth. It took me a while to get there, though. Years, in fact. Years to realise that to-do lists are not, in fact, the productivity-enhancing tools I once thought they were. What they are is...
about 2 years agoĀ ā¢Ā 4 min read
Hello lovely reader, There are lots of business things I'm "supposed" to do (according to every 'how to grow a business' article) that I actively don't. Not now, anyway. But the first couple of years of self-employment were a different story. Insecure about forging my own path and of the (misguided) belief that replicating other people's success was the key to my success, I set about implementing all the advice the gurus were espousing: I didn't put prices on my website (prospects had to get...
about 2 years agoĀ ā¢Ā 4 min read
Today, Iām sharing some simple ways to optimise your LinkedIn profile for success in 2024. If this is the year you want to make the most of the underutilised social network, perhaps you'd like to join me on Weds Jan 17th for a deeper dive into all things LinkedIn? More on that later... A quick note before the tips: this advice is relevant for ALL business owners. You don't need to be a tech bro or high-flying CEO to optimise your LinkedIn profile. And if you're nervous about posting on...
about 2 years agoĀ ā¢Ā 3 min read
ICYMI, last week I shared 10 tips on what to do if your website has been affected by Google's Helpful Content Update. In this weekās post, I talk about how 12 months ago, I overhauled my morning routine to make space for three important things: exercise, creativity, and drinking coffee (away from my desk). This a routine that works for me because a) I like structure and b) Iām a morning person. But even if neither of those applies to you, I hope that this inspires you to carve out timeāno...
over 2 years agoĀ ā¢Ā 7 min read