A couple of weeks ago, I attended a networking event aimed at connecting luxury travel agents with people that work in marketing, events, and PR.

It was a great afternoon during which I talked a lot about the pros and cons of Instagram vs. LinkedIn, and why—when you have limited time and budget, as many of these new agents and young companies do—LinkedIn is the best place to be.

Here’s why ↓

1. It’s far less saturated

To be honest, all my following points spawn from this one major truth:

LinkedIn is far, far less saturated than Instagram.

While some individuals and businesses use it as a place to build their brand and promote their services, it’s still primarily used as a tool for networking and recruiting.

This means there’s a huge opportunity to stand out if you’re willing to show up consistently and with purpose. You can position yourself as a big fish in a little pond, should you so wish to be.

The chances of you standing out, reaching lots of people, and getting the results you desire are much more likely on LinkedIn vs. Instagram because, quite simply, there are fewer people to compete with.

2. There are more decision-makers on there

If you’re selling higher-ticket products and services, it’s very likely that the people deciding whether or not to buy from you are more active on LinkedIn than Instagram. Not always, but often.

It can be hard to reach individuals (particularly as a brand or business) on Instagram because most people have private accounts—particularly if they’re also mums and dads sharing photos of their kids.

It’s also tricky to reach decision-makers within a company on Instagram because the company’s IG account is often run by a social media executive who’s several steps removed from the boss(es).

On LinkedIn, this is much less common. Yes, some accounts are managed by assistants or social media managers like me, but we’re in the minority. LinkedIn is designed for networking and connection, making it much easier to find and directly engage with the individuals who matter most to your business.

3. Big organic reach is possible

Because LinkedIn is far less saturated than Instagram, the opportunity to reach thousands (if not tens of thousands) of people is far more likely.

This is also because most of the content shared on LinkedIn is very similar and not very creative.

Those who experiment with things like carousels, videos, behind-the-scenes photos, and well-written captions stand out. It’s like Instagram in 2016—back when the platform wasn’t oversaturated, and generating big reach was still achievable.

4. Creative content shines

LinkedIn remains a relatively dry and corporate place because most creative individuals and businesses aren’t using it—they’re too busy focusing on Instagram… along with everybody else.

This is why my interior design clients do so well on the platform.

They’re a breath of fresh air! A beautiful home, an clever caption, a video that stirs the imagination. They break up the feed with content that’s transporting, emotive, and aspirational. This uniqueness generates lots of reactions, thousands of impressions, and consistent follower growth.

5. It’s faster and easier to see results

This is one of my favourite reasons why everyone should consider using LinkedIn in 2025.

Creating content for the platform is far easier than creating content for Instagram. That’s not to say that video isn’t important on LinkedIn—it is. But you don’t need to churn out as much of it to see incredible results.

LinkedIn’s slower content evolution means the platform isn’t as competitive as Instagram, which has years of trial, error, and saturation behind it.

Of course, you must consider your unique audience and business goals

If you’re a product-based business selling low-ticket items, for example, you may be better off focusing your time and attention on Instagram rather than LinkedIn.

Particularly if you’re a one-person band with limited resources.

You know your audience better than anyone. If you know they’re active on LinkedIn, this could be the platform to give more attention in 2025. If not, stay focused on other marketing channels until you have the capacity to diversify.

What are your thoughts on LinkedIn? Is it somewhere you’ve considered being more present?

I’d love to hear your thoughts.

Until next time,

Bella

P.S. Want to join me for a LinkedIn workshop so we can strategise together?

Join me online on Thursday, January 23rd 12-1pm for Mastering LinkedIn for Interior Designers.

Psst >> Despite the title, this workshop is applicable to many kinds of service provider. The best practices and strategies I share are the same I use for myself and clients in other industries.

In session 1, I’ll show you how to optimise your LinkedIn profile to better reflect your skills, services, and brand, how to craft engaging content that resonates with your audience, and create a LinkedIn action plan to follow over the next few weeks. A replay of the session will be available.

Then, in session 2 (Feb 20th), I will review changes you’ve made to your LinkedIn profile and give you personalised feedback and recommendations. If you’d like to find out more, ​check out the details here.​ If you’d like to know if these sessions would be right for you, hit reply. I’ll give you my honest thoughts.

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