š I'm Bella. By day I'm a freelance marketer. By night, early morning, and weekend, I am working on a niche website and writing a novel. š This newsletter is a celebration of juggling multiple creative pursuits at once. Subscribe for time-maximizing tips, the highs and lows of running a small business, and a behind-the-scenes look at the various projects I'm working on (and why).
Share
3 ways Iām avoiding a daily AI-induced meltdown š¤
Published 9 months agoĀ ā¢Ā 6 min read
ā
Ok, Iāll admit it. Every few weeks for the last few months Iāve had a small-scale freak out about AI and the future of my job/life/humanity as we know it.
Iām sure you feel it too. The inability to move for scaremonger-y headlines and think-pieces about how ultimately weāre all doomed.
What was it that the āGodfather of AIā Geoffrey Hinton said?
We should all become plumbers. Because a job like that ā one requiring manual labour ā is a safe bet as AI is increasingly able to handle much of the work that us knowledge workers do.
This statement was made on the āDiary of a CEOā.
Time for a not-so-mini segue: I used to love this show when it first started and Steven Bartlett delivered on its promise, interviewing a range of interesting entrepreneurs and reading snippets from his actual (business) diary.
Now, itās become something else entirely. Itās given a mouthpiece to some very questionable characters and a platform on which to spread harmful health misinformation.
āIn an analysis of 15 health-related podcast episodes, BBC World Service found each contained an average of 14 harmful health claims that went against extensive scientific evidence.ā
Recently, Bartlett brought āworld leading investment expertā Cathie Wood onto the show so she could āreveal the best investments to make in 2025 to get rich fastā. It wasnāt until I dug into the comments section of the YouTube video that I learned more about Wood. Her company, ARK Invest, is considered to be the third highest "wealth destroyer", losing $14 billion in wealth over the last decade.
Hereās the thing: Steven Bartlett is not a journalist. He doesnāt push back or question his guests. They are allowed to say whatever they like without interrogation. & let's not forget - most of them are trying to shill their latest [whatever].
The problem is ā his team are incredible at what they do. By which I mean, SBās content is everywhere. And that canāt make the zeitgeist-y AI conversation really hard to ignore. Especially those heart-stopping one liners from āexpertsā about how weāre all f*%&ed.
But this isnāt a post about Steven Bartlett. Well, not entirely (more on him in point 2).
This is a post about the 3 ways Iām trying not to have daily freak outs about AI š¤
Letās go!
1. Iām not burying my head in the sand
One way of handling all the AI furore is to ignore it. To continue as we are and hope that itās a big old fuss about nothing. Or a fuss about something ā but not anything as work-altering and life-changing as the media would have us believe.
This was my approach up until a few days ago. Since then (and this is still very new for me⦠things could change again!), Iāve decided I will not ignore it and will try to embrace it instead.
One of the reasons I didnāt want to do this was because of the very real environmental consequences.
āEach time a model is used, perhaps by an individual asking ChatGPT to summarize an email, the computing hardware that performs those operations consumes energy. Researchers have estimated that a ChatGPT query consumes about five times more electricity than a simple web search.ā ā MITā
And thatās just a simple query. The environmental impact is multiplied significantly when you start talking about creating more complex AI agents (a system that is capable of completing tasks like arranging meetings, conducting research, or sending emails on behalf of users).
The environmental impact worries me. But until governments decide to step in and regulate AI (which isnāt the plan here in the UK) or factor it into climate change policy, this technology will continue to progress whether I object to it or not.
Thatās not to say itās not overhyped. It very well could be. And thatās an eventuality Iām also prepared for ā Iām not quitting my job as a social media manager, donāt panic! ā but things have started to change already. Weāve all seen how using tools like ChatGPT even a tiny bit can make us more productive and, dare I say, creative. I donāt think thatās going away anytime soon.
My hope (and something Iāve felt more positive about after following the people mentioned below) is that for most of us, AI will become a āco-pilotā. Not replacing our job entirely, but making our lives a little easier, our work more efficient.
2. Iām curating my social media feeds
Itās a lot easier to feel somewhat positive about AI when you havenāt got certain people filling your social media timelines.
For starters, Iāve been actively seeking out more (online) content thatās unrelated to AI. Particularly on YouTube. That looks like lovely house renovations, (Homeworthy, House & Garden, Caroline Winkler, Never Too Small) restaurant/hotel reviews (Hannah Ricketts), and my lifestyle content creator faves (Lily Pebbles, Kutovakika).
The more of that type of content I engage with, the less of the SB-style content I see on my homepage.
But as I said in point 1, Iām not trying to avoid info about AI altogether. Iām just trying to be very selective with who I listen to when it comes to that subject.
There are, of course, lots more names I couldāve mentioned (and so many Iām sure I donāt even know exist yet - please share them with me if so!). But here are some of the sensible people whose wisdom I trust:
āAli Abdaal (another sensible, measured human being)
Ex-Meta data scientist, Tina Huang (a recent discovery ā Iāve enjoyed her educational AI videos the most)
āLiam Ottley (he runs a successful AI agency in New Zealand - I really like the way he talks about things like website builders (Squarespace, Wix) not making traditional website developers redundant and instead opening up a whole new market for developers specialised in those builders)
Iām also trying to spend less time on my screens and more time reading interesting essays ā some of which are, you guessed it, about AI. Iām really enjoying New Yorker writer Joshua Rothmanās pieces on this subject at the moment. Particularly his recent feature āWhatās Happening To Reading?ā
3. Iām improving my knowledge on the subject
Me trying to set up an AI Agent that helps me generate content ideas
The image above is from n8n, a workflow automation platform that enables you to automate a process in your life/business using a combination of apps, tools, and platforms.
You can use n8n to set up your own āAI Agentā. An AI Agent is a software program that uses tools to accomplish goals.
For example, I could set up an AI Agent that helps me qualify and respond to new inquiries to my website automatically.
This is the usual process: 1. Someone fills out a form on my website > 2. I get an email notifying me of their application > 3. I read through the answers and decide a) whether theyāre a good fit (or not) or b) whether a call is needed > 4. I respond as soon as I get a chance (usually 2-3 days later) > 5. I wait for them to reply > and on and on and on.
How an AI Agent could help
I could automate all of those steps by replicating this workflow in n8n using drag-and-drop ānodesā and a little bit of code.
Now, if Iām making it sound like this is easy ā itās not. Setting this up is a learning curve. I spent almost 3 hours yesterday trying to set up the beginnings of an AI Agent to help me generate content ideas. It was slow. Things kept not working. My brain hurt in the way that it does when youāre learning a new language and youāre crap at languages.
That being said, itās so much easier doing this stuff with the wealth of YouTube explainer videos available, not to mention things like ChatGPT (though it did give me a lot of wrong info yesterday), and AI coding assistants that help noobs like me write code.
I like learning new things ā experimenting with new tools ā so I find playing around with n8n fun and frustrating in equal measure. Getting more hands-on with this technology has also helped to alleviate my AI existential crisis.
Not least because itās got me doing (not doom-scrolling) and also shown me that this stuff is still hard. Itās not perfect. Every single business, every single human being is unique ā their processes, their behaviour ā and thatās why automating things takes time, patience, and constant iterating. In some (many?) cases, it just wonāt be possible.
I think thereās hope for us mere mortals yet ā¤ļø
Iād love to know how youāre feeling about AI right now? And if you have anyone whose opinion you really trust on the subject?
Until next week,
Bella
P.S. If youād like some light relief about Steven Bartlett / the culture of productivity, you might like this silly video:
If you choose to Unsubscribe, you'll be removed from all mailings. If you want to opt out of a particular series and don't see a link above to do so, just hit reply and let me know. I'll take care of it for you personally. | Update your profile | Tower House, Southampton Street, London, London WC2E 7HA
Making Time by Bella Foxwell
I'll inspire you to carve out time to (finally!) start your passion project.
š I'm Bella. By day I'm a freelance marketer. By night, early morning, and weekend, I am working on a niche website and writing a novel. š This newsletter is a celebration of juggling multiple creative pursuits at once. Subscribe for time-maximizing tips, the highs and lows of running a small business, and a behind-the-scenes look at the various projects I'm working on (and why).
Welcome! Before you dive into this weekās newsletter, a few quick reminders: ā”ļø For business owners, did you know I offer 1:1 marketing sessions covering Instagram/LinkedIn/email? Find out more and book here. ⨠This month, Iām running āHow To Master LinkedInā, an online 2-part workshop with the British Institute of Interior Design. ⨠Client spotlight: Iāve been working with UN Women UK over the past few months, managing their Instagram and LinkedIn accounts. Itās been a privilege working on...
A couple of weeks ago, I attended a networking event aimed at connecting luxury travel agents with people that work in marketing, events, and PR. It was a great afternoon during which I talked a lot about the pros and cons of Instagram vs. LinkedIn, and whyāwhen you have limited time and budget, as many of these new agents and young companies doāLinkedIn is the best place to be. Hereās why ā 1. Itās far less saturated To be honest, all my following points spawn from this one major truth:...
This newsletter was originally sent two weeks ago via Substack, so you'll be able to see if my plan worked out and whether I started posting again on Monday 19th... clue: I did! š„³ I havenāt posted on Instagram since February 26th. Thatās six months. Six long months since I graced the Insta world with something more permanent (and useful) than a behind-the-scenes Story. Hereās the last thing I sharedāin case youāre interested. The point of todayās newsletter is that I want to make a change. I...